How we rock on the ProductHunt launch 🚀4 min readReading Time: 3 minutes
How we rock on the ProductHunt launch 🚀
This is Betül! from the Werk team and I want to share our experience with our Product Hunt launch.
We launched the Werk on the 19th of May 2022 and succeeded to be the #2 Product of the day. In this article, I’ll explain how we succeed on the ProductHunt and what we gain.
But first, I want to introduce Werk to you!
What is the Werk?
Before going into details about our launch, I’d like to give some information about Werk to people who are not familiar with it yet. Werk is the first asynchronous collaboration tool designed for remote and hybrid teams.
With Werk, you can communicate asynchronously with the Records, track and manage your projects, daily operations, and to-dos with the powerful and customizable task manager, create and share documents with the Hyperdocs, chat with thread chat, and for the quick or short communications, you can drop-in to Voice Chat.
Now that you know our product, Let’s move on to how we prepare for the launch.
How did we prepare for our Product Hunt launch?
Before starting this part, For those who are new to Product Hunt, I would like to share a link with you about what exactly Product Hunt is and how the platform works: How to Launch on Product Hunt
Those who already know Product Hunt and are active can skip to the next chapter.
Now let’s move on to how we prepare for our product launch
You Don’t Need a Famous Hunter for Your Launch!
Ps. some of them will ask an amount to hunt you. Don’t work with them!
Should You Post Early on the Product Hunt?
Absolutely yes! The timing of the Product Hunt is the San Francisco timezone(Pacific Daylight Time). So the sooner you share your product relative to this time zone. You may have a chance to be at the top of the list and have more votes. It helps you to be on top, and visible before others.
Our Visual and Video Preparation for the Launch
Most of the products that did a great job on the product hunt had nice videos and images. We have prepared a remarkable GIF as a thumbnail and a short video of explaining our product. Check them below.
Where do we find the people who will upvote?
We have been active in groups to support us. We support them in the launch of their support. We made our product stand out in groups.
- Slack Channels (20+)
- Linkedın, Facebook, Twitter posts
- Facebook Groups
- Email to all of our users
- Whatsapp groups
- Forums (Startup School etc.)
What Happened on the Launch Day?
Yucel hunted Werk at 00.00 SF time on the 19th of May. And we did a product tour right away. We sent a message to all groups and communities that we were active before. But we didn’t want them to upvote for us directly. Then we DMed the user list I created. Shared on Reddit and Quora.
Great upvotes and comments helped us stay on top. And we managed to stay there the whole day.
Finally! What are the Results of This Success?
#2 Product of the Day (19th of May 2022),
- 300+ companies joined us
- Investment offers
Final thoughts about the launch
- Don’t think about how to do it. Start Now!
- Ask for support from people you know.
- Don’t forget your coffee as you will be at the desk for a long time 🙂